Consumer and civil society feedback report

In order to get a detailed understanding of the willingness to set up marketing initiatives related to animal welfare measures based on precision livestock farming (PLF) systems, the primary aim of this report was to survey the current literature. In order to obtain empirical information of the stakeholder views on PLF in the food chain in different parts of Europe, an expert survey was conducted with key actors such as consumer organisations, retailers and third party certification organisations.

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